Artistic Director David Berthold wrote:
Given Brisbane’s young demographic, we were keen to offer work especially for younger audiences. The Gruffalo was made especially for those aged three and above and attracted about 8,000 people to the theatre, most of whom were making their first visit to La Boite. It was great to see so many children and their families in our space.
The critics said:
Flawlessly executed mime and clever characterisation are married to an artlessness that makes you believe the ad-libbing and throw-away lines are being created on the spur of the moment rather than being the product of careful rehearsal... Parents, I promise you, cross my heart, that this is not like sitting through The Wiggles. While your kids are having a whale of a time at The Gruffalo, you will too. - Sue Gough, The Courier Mail
Beg, borrow or steal tickets. Your kids will love you for it. - Jay McKee, Stage Whispers
Source: La Boite’s 2010 Annual Report